Pharmacy Digital FAQs

Your questions, answered.

Straight answers about pharmacy websites, prices, GPhC requirements, bookings and marketing, from a team that works with pharmacies every day.

Prices and packages

How much does a pharmacy website cost?

Our GPhC template website is £1,000. A custom website starts at £3,000 for up to 8 pages, £4,000 for up to 15 pages and £5,000 for up to 30 pages, with bigger websites from £6,500. Every custom website includes your own design, online bookings and payments, and all your page content. See our prices

Is the price I see the price I pay?

Yes, for the website itself. Extra pages, a new logo or a travel clinic can add to it, and we’ll always give you a clear quote before we start.

How many pages do I need?

Count the services you want on your website and add about 6 for your home, about, contact and similar pages. If you’re not sure, we’ll work it out with you.

What’s the difference between a template and a custom website?

A template website uses our design with your logo, colours and content, so the layout is fixed. A custom website is designed around your pharmacy, and includes online bookings, payments and all your page content.

Are there any other costs?

Your website needs hosting, which starts at £35 a month. If you take payments online, the booking software and card fees are paid directly to those providers.

How do I pay?

We take a 50% deposit to get started, and the balance is due before your website goes live. Monthly plans are then paid by Direct Debit.

Do I need a monthly plan to use one of your services?

No. You can use any of our services on its own as a single project, or add it to a monthly plan.

Your website

Do I own my website?

Yes. Your website’s content, images, branding, data and domain are yours. Your website is built as a custom WordPress theme, and you get a lifetime licence to use it on your pharmacy’s domain. If the theme ever needs updating, for example to stay compatible with a new version of WordPress, those updates are included for life. While you’re hosted with us, we’ll make sure they’re carried out. No yearly fees, wherever you’re hosted. If you change your name or sell your pharmacy, the licence moves with you for free. Want the same website for a second pharmacy or a clinic? Just get in touch and we’ll talk you through the options. Who owns my website?

Who looks after my website after launch?

We do. Every plan includes hosting, daily backups, 24/7 monitoring and updates. You then choose how much more help you’d like, from Essentials at £35 a month to Enterprise at £795. Compare our plans

Can you redesign my existing website?

Yes. We’ll review what you’ve got, keep anything that’s working and rebuild the rest around your pharmacy.

Can patients book appointments online?

Yes. Online bookings are built into every custom website, so patients can book your services without needing to ring the pharmacy. Online booking systems

Can patients pay when they book?

Yes. We can set it up so patients pay in full or leave a deposit when they book, or pay in store if you’d prefer.

Can it handle NHS and private services?

Yes. We can set up your NHS and private services side by side, each with its own times and availability.

Can you build something a bit different?

Almost certainly. If your pharmacy needs something specific, tell us what you have in mind and we’ll work out how to do it.

GPhC and the rules

Are your websites GPhC compliant?

We build with the GPhC requirements in mind and include the pages a registered pharmacy needs. The GPhC doesn’t approve websites, so be careful of anyone offering an approved one. Your pharmacy stays responsible for its own compliance, and we’ll help if anything is raised. GPhC compliant websites

Does my website need to show my GPhC number?

Yes, if you provide pharmacy services at a distance, including online. The GPhC guidance asks you to display your registration number and owner name prominently, along with your Superintendent Pharmacist if you have one.

Will a compliant website mean I pass an inspection?

No website can promise that, as inspections cover far more than your website. We make sure the right information is easy to find.

Do I need a distance selling logo?

No. The EU common logo stopped applying in Great Britain in 2021, and the distance selling logo’s last day in Northern Ireland was 31 December 2024. If a replacement ever comes in, we’ll update your website to suit.

Can you write my policies for me?

We can lay out and publish your policies, and help you make sure the right pages are in place. The content needs to come from you and reflect how your pharmacy actually works.

Can I advertise weight loss injections or other prescription medicines?

No. Prescription only medicines can’t be advertised to the public, and that includes weight loss injections. Your website, adverts and emails will focus on your services and consultations instead.

Travel clinics

How much does a travel clinic cost?

A complete travel clinic can be added to any website for £1,500. That’s around 30 pages of travel content, with your own custom travel advisor, destination guides and vaccine pages. Travel clinic websites

Does the travel advisor replace a consultation?

No. It shows what’s usually advised for travellers, then points patients towards a consultation with your pharmacist, who confirms what they actually need.

Who checks the vaccine information?

You do. We build it and lay it out, and you and your pharmacist check the information before it goes live. We can keep it updated when anything changes.

Getting found online

Are you an SEO agency?

No. We’re a web design agency for pharmacies, and we build essential SEO into every website we create, including page titles, descriptions and image text. Accelerate and Enterprise add new pages and local SEO. Pharmacy SEO

Can you guarantee I’ll be first on Google?

No, and nobody honestly can. SEO is one part of a wider marketing strategy, and we’ll always be straight with you about what it can do.

How long does SEO take?

It takes time, and there’s no set timescale. It depends on your area, your competition and how much useful content your website has.

Should I use Google Ads or SEO?

They do different jobs. Google Ads can put a service in front of people while your ads are running, while SEO builds up over time, so many pharmacies use both. Pharmacy Google Ads

Marketing and content

How does the Content Engine work?

It’s our own publishing system, set up around your pharmacy. It plans and writes articles about your services, and nothing goes out until you’ve approved it by clicking a link in an email. Pharmacy Content Engine

Can it post to my social media and Google?

Yes. Sharing to your social media channels and your Google Business Profile is available as a bolt on, as long as your profiles are set up and ready.

Do you supply the screens for in store adverts?

No, we produce the moving graphics and artwork. If you don’t have screens yet, we can help you get set up with our good friends at Healthpoint TV. In store screen adverts

Who owns my email list?

You do. Your email marketing CRM is in your pharmacy’s name, so your list always stays with your pharmacy. Pharmacy email marketing

Working with us

Do you work with pharmacies across the UK?

We certainly do. We work with pharmacies nationwide, and our UK team is always just a phone call away.

Can you review my current website?

Yes, for free. We’ll check your website and send you a review within 24 hours, with no obligation. Get your free review

Where do we start?

Request a call back or give us a ring on 01772 683031. We’ll talk through where your pharmacy is now, then recommend what could help it most.

  • Complete Brand Management
  • Website Design
  • Custom Graphic Design
  • Logo Design & Branding
  • Promotional Design
  • Independent Pharmacy Marketing
  • Email Marketing Campaigns
  • Printing Services

Still got a question?

Pick a time that suits you and we’ll give you a ring. No pressure, just a straight answer from people who know pharmacy.

01772 683031

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