Pharmacy Content Engine, your content on autopilot.
Helpful blog posts for your pharmacy website, planned and written around your services. You approve each one by email, and we can share them to your social media channels too.
What is it?
What is the Pharmacy Content Engine?
It’s a custom system we set up for your pharmacy. It plans and writes blog posts around your services, on a schedule you choose, then sends each one to you to approve.
Keeping a blog going is the hard part, and most pharmacies are too busy. This keeps helpful content going out, so your website stays active and your services keep getting talked about, as part of your wider marketing.
- Built around your services
- You approve every post
- No writing for you to do
How it works
How does the Content Engine work?
- We set it up
We connect it to your website and match it to your tone, your services and your rules.
- We plan your topics
Topics are chosen around your services, your local area and what people are searching for.
- You approve it
Each post comes to you by email. One click and it goes out, and we keep an eye on everything.
Nothing goes live until you approve it.
We never publish anything to your website ourselves. You stay in control of everything that goes out with your pharmacy’s name on it.
- We email you the postYou get the content and the image it will use.
- You have a readCheck it’s right for your pharmacy.
- You click the linkThat starts the automation, and it posts to the channels you’ve chosen.
Where it posts
Your website first, then everywhere else.
Your posts go straight to your pharmacy website, as long as it’s on WordPress. Want them to go further? Our bolt ons share each post to your social media channels and your Google My Business profile, as long as your profiles are set up and ready.
Available as bolt ons
- My Business
A real example
Hollinswood Pharmacy, helpful advice for Telford.
Hollinswood Pharmacy uses the Content Engine to keep its Health Advice page full of useful articles for local people, on everything from blood tests to ear wax removal.
See their Health Advice pageWhat’s included?
Haven’t got a blog page? We’ll build you one.
As part of your plan, we design, build and upload your blog page and a matching article layout in your brand style, so every post follows the same structure.
Topic planning
Topics planned around your services and your local area.
SEO structure
Clear headings and content written around what people want to know.
Trend research
Automated research into what people are searching for.
Internal linking
Links from each post through to your key service pages.
Approval by email
The content and image sent to you to approve.
Ongoing oversight
We monitor it and keep refining it for you.
Pick a plan that suits you
Start with the number of posts you need each month.
- Core2 posts a month
- Expand4 posts a month
- Scale8 posts a month
Add it to any package, or take it on its own. Want something different? We can also build custom automations around the way your pharmacy works.
Questions we often get asked.
Quick answers to the things pharmacies ask us most.
Request a call backIs the content written by AI?
Yes. The engine is AI powered and set up around your pharmacy, and nothing goes out until you’ve approved it.
Do I need to write anything?
No. Once it’s set up, the engine plans and writes your posts. All you need to do is check them and click the link.
How do I approve a post?
We email you the content and the image it will use, with a link to click. That link starts the automation and posts it to the channels you’ve chosen.
Does my website need to be on WordPress?
Yes, to post straight to your website it needs to be on WordPress. If yours isn’t, give us a ring and we’ll talk through your options.
What if I don’t like a post?
That’s no problem. We can rerun the engine to write a new post from your topic suggestions, tweak the existing post, or skip it altogether.
Haven’t got a blog page?
We’ll build you one. We design, build and upload your blog page and a matching article layout in your brand style, so every post follows the same structure.
Can it post to my social media and Google?
Yes. Sharing to all of your social media channels and your Google My Business profile is available as a bolt on, as long as your profiles are set up and ready.
Will it sound like my pharmacy?
We match the style, depth and language to your pharmacy when we set it up, and we keep an eye on it from there.
Can I choose how often it posts?
Yes. Our Core plan includes 2 posts a month, Expand includes 4 and Scale includes 8, and we set the schedule to suit you.
Will this guarantee better rankings?
No, and nobody can promise that. Rankings depend on competition, search behaviour and more. Regular, helpful content is one part of a wider marketing strategy.
Can I add it to my website package?
Yes. You can add it to any package, or take it on its own as a standalone service.
Do I keep my content?
Yes. Your posts, your blog page and your article layout are all yours to keep. It’s a rolling monthly service with 30 days’ notice.
How much does the Content Engine cost?
It depends on how much content you need and which channels you’d like. Give us a ring on 01772 683031 and we’ll take it from there.
Let’s get your content moving.
Pick a time that suits you and we’ll give you a ring to talk through your pharmacy and the content you need.
01772 683031Fancy a chat?