Your privacy, in plain English.

Who we are

Pharmacy Digital is a trading name of Black Tiger Creative Ltd, a company registered in England and Wales (No. 13669013), at Unit 3A, St Georges Court, St Georges Park, Kirkham, PR4 2EF.

We’re the controller for the personal information described in this policy, which means we decide how it’s used. We’re registered with the Information Commissioner’s Office (ICO) under registration number ZB305472.

If you have any questions about this policy or your information, email us at info@pharmacydigital.co.uk or ring us on 01772 683031.

What we collect

We only collect what we need. That’s usually information you give us yourself when you fill in a form, request a call back or get in touch:

• Your name, email address and phone number
• Your pharmacy’s name and current website address
• When you’d like us to call you, and anything else you choose to tell us in a message

If you become a client, we’ll also hold the details we need to run your project and your account, such as billing details, the content you send us for your website and our emails and messages with you.

When you visit our website, we also collect some technical information, such as your device, browser and the pages you visit. We only use analytics if you agree to them through our cookie banner.

We don’t knowingly collect information from anyone under 18, and our website isn’t intended for children.

How we use it

Data protection law asks us to have a lawful reason for using your information. Here’s what we use it for, and why:

• Replying to your enquiry, calling you back or sending your free website review. This is in our legitimate interests, and helps you take steps before entering a contract with us.
• Running your project and your account if you become a client. We need this to perform our contract with you.
• Keeping accounts and records. We have a legal obligation to do this.
• Protecting our forms from spam and abuse. This is in our legitimate interests.
• Understanding how people use our website, so we can improve it. We only do this with your consent, which you can withdraw at any time.
• Sending you news and offers by email. We’ll only do this if you’ve agreed to it, or if you’re a client and it’s about similar services. Every email has an unsubscribe link.

We don’t sell your information, and we don’t make decisions about you using automated decision making.

Who we share it with

We use trusted service providers to run our business. They only use your information to provide their service to us, and they must keep it secure:

• Brevo, which delivers the emails sent from the forms on our website, and which we may use to manage our contacts and send emails. Forms on our website are not stored on the website itself.
• Google, for Google Analytics 4 (only with your consent) and reCAPTCHA, which checks that forms are sent by a real person
• Backblaze, which stores secure copies of our backups
• Our website hosting, email and accounting providers
• WhatsApp, if you’re a client and choose to message us there

We may also share information if the law requires it, or with professional advisers such as our accountant.

Information sent abroad

Some of our providers, including Google and Backblaze, are based in the United States or store information outside the UK. When this happens, we make sure it’s protected by UK law, for example through the UK Extension to the EU US Data Privacy Framework, or the UK’s approved data transfer agreements.

How long we keep it

• Enquiries that don’t go any further: up to 2 years from when we last spoke, then deleted.
• Client information: for as long as you’re a client, then 6 years after our contract ends, so we can meet our legal and tax obligations.
• Email marketing: until you unsubscribe. We’ll keep a record that you’ve unsubscribed, so we don’t contact you again.
• Website analytics: up to 14 months, then deleted automatically.

Your rights

You have the right to:

• Ask for a copy of the information we hold about you
• Ask us to correct anything that’s wrong or incomplete
• Ask us to delete your information
• Ask us to limit how we use it, or object to us using it
• Ask for your information in a format you can give to someone else
• Withdraw your consent at any time, where we rely on it

To use any of these rights, email info@pharmacydigital.co.uk. It’s free, and we’ll reply within one month. We may need to check who you are before we share anything.

Cookies and browser storage

Our cookie banner lets you choose which cookies you accept, and you can change your mind at any time. You can read the full details in our Cookie Policy.

Our website also saves two small notes in your browser, called pd-last and pd-seen. They simply record when our logo animation last played, so it doesn’t replay on every page. They don’t contain anything about you and aren’t shared with anyone.

Building websites for pharmacies

When we build or look after a website for a pharmacy, that website may collect information about its own patients, for example through online bookings and payments.

In that case, the pharmacy is the controller for its patients’ information and we act as its processor. We only handle that information on the pharmacy’s instructions, under a data processing agreement in our terms. If you’re a patient, please read the privacy policy on the pharmacy’s own website, or contact the pharmacy directly.

Calls to pharmacies

We sometimes call pharmacies to tell them about our services. We get business contact details from public sources, such as pharmacy websites, the NHS website and Google Business Profiles.

We do this in our legitimate interests, and we check numbers against the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) before we call. We keep a simple record of who we’ve called and when, and we don’t record calls.

If you’d rather we didn’t call, tell us on the call or email info@pharmacydigital.co.uk and we’ll add you to our do not call list.

Keeping it safe

We use sensible measures to protect your information, including secure connections, two step verification on our accounts, a password manager for strong, unique passwords, and regular backups stored securely off site. Only people who need your information to do their job can access it.

Concerns and complaints

If you’re unhappy with how we’ve handled your information, please tell us first at info@pharmacydigital.co.uk and we’ll do our best to put it right.

You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

We’ll update this policy if anything changes, and the date at the top will always show when it was last updated. This version was last updated on 6 November 2026.